Santa Claus is dead.

I heard a Story on NPR this morning about a substitute teacher in New Jersey who told a first grade class that Santa isn’t real, which led the class to discussing how the Tooth Fairy, Easter Bunny, Elf on a Shelf ect also aren’t real. That teacher was fired.

I agree that it isn’t the place of a substitute teacher to break that kind of news to a group of 6-7 year old kids. But I kind of agree with the intentions. And I think the perpetuation of Santa is only going to contribute to mass consumer waste, and therefore more climate change issues and pollution.

Why as a culture do we lie about Santa? What is our responsibility to the planet, and what is the responsibility of today’s product designers and brands selling any type of physical goods?

Story here